Pricing

Pricing built around proving value first.

Start with the systems and exports already running the business. Specula helps owners see revenue leaks, stale follow-up, customer risk, and operational drift before committing to full regular pricing.

Recommended value: Growth

Best for owners who want accountability, retention protection, technician visibility, fewer missed follow-ups, and a clearer reason to keep Specula active every month.

Launch Offer

Card-on-file trial, no charge today

Choose a monthly Operator or Growth plan, add a card in Stripe, and use the platform during the 30-day trial. You can connect QuickBooks, upload exports, and generate the first owner brief before monthly billing begins.

Annual: pay up front, save 2 months

Best for teams ready to commit and lower the yearly cost.

3 installments: flexible annual access

Split annual access into three payments plus the activation fee.

Operator

For owner-led teams that want a clearer operating view without adding complexity.

$299/mo

$2,990/year

Save 2 months with annual

30-day trial. No charge today.

  • 1 company workspace
  • Up to 5 team seats
  • Daily Owner Brief
  • CSV imports and duplicate detection
  • Core revenue, invoice, and follow-up recommendations
  • Email support

Growth

Best value

For growing teams that need follow-up protection, retention signals, and accountability.

$799/mo

$7,990/year

Save 2 months with annual

30-day trial. No charge today.

  • Recommended value for most growing contractors
  • Everything in Operator
  • Up to 15 team seats
  • Insight status and owner tracking
  • Retention and callback monitoring
  • Technician and job type breakdowns
  • Priority onboarding and owner accountability reviews

Command

For larger or multi-location teams that want hands-on rollout and executive review.

$1,500+/mo

Custom annual

Scoped rollout pricing

Custom launch plan and rollout

  • Everything in Growth
  • Multi-trade or multi-location support
  • Multi-location rollout planning
  • Managed data setup guidance
  • Executive review workflow
  • Dedicated launch and support

Clean imports

Validate CSVs and exports from the systems customers already use.

Owner dashboard

Revenue, jobs, margins, and trends in one operating view.

AI insights

SPECULA AI

Plain-English recommendations that tell the owner what changed and what to do next.

Trust controls

Team access, change logs, safer upload expectations, and security-minded data handling.

Bundles

Simple paths that make the first win easier

Most customers should not have to design their own rollout. These bundles make the buying conversation easier: pick the level of help, connect data, then prove value.

Operator Launch Bundle

$299/mo + $499 setup

For an owner-led shop that wants the first import, dashboard, and owner brief set up cleanly.

Fastest path from first export to first owner brief.

Growth Protection Bundle

Recommended

$799/mo + $999 launch

Recommended for growing teams that want onboarding, accountability, and proactive follow-up protection.

Best mix of margin, customer value, and sales clarity.

Command Rollout

$1,500+/mo scoped

For larger teams that want hands-on rollout, multiple locations, and executive review workflows.

Best for complex operations or multi-location teams.

Add-ons

Extra revenue without crowding the core plans

These options are best handled during onboarding or sales calls. They create clean upsell paths when a customer wants more help, more locations, or a stronger operating rhythm.

Managed Data Setup

$499 one-time

Specula helps map the first export, QuickBooks connection, or report into a usable owner brief.

Priority Launch Package

$999 one-time

Setup call, first data review, first owner brief review, and a 30-day operating check-in.

Extra Location

$199/mo per location

Add another branch, market, or operating location without creating a separate company account.

Advanced AI Watchers

$299/mo

Stronger monitoring for callback risk, stale customers, aging invoices, estimates, and revenue movement.

Monthly Executive Review

$500/mo

A monthly operating review focused on missed money, customer risk, and next actions.

Done-With-You Data Ops

$1,500/mo

High-touch support for teams that want Specula to help watch the operating system more closely.

AI Advisor

SPECULA AI

Specula Advisor

A transparent AI business protection guide that reviews connected data and points owners toward risk, follow-up gaps, and revenue opportunities.

Missed follow-ups
Stale customers
Callback risk
Revenue leaks
Plain-English guidance

Shows what changed, why it matters, and what action should happen next.

Clear role

An AI product guide with a transparent role, not a human representative.

Billing expectation

No surprise charges

Monthly plans require a card to activate the workspace, but there is no charge today.

Annual plans are paid up front and save about two months compared with paying monthly for the full year.

Three-installment plans split annual access into structured payments plus the activation fee.

If Specula is not clearly helping your team see risk, follow-up, or revenue opportunities, we will help you offboard cleanly.

Launch policy

Thirty days to prove protection value

The trial gives your team 30 days to connect data, review owner briefs, and decide whether Specula is helping you see follow-up risk, revenue leaks, and operational gaps clearly enough to continue.

How does the launch offer work?

Start by choosing a plan and adding a card in Stripe. Monthly plans begin with a 30-day trial, so you are not charged today. During the trial, you can connect QuickBooks, upload exports, and generate your first owner brief.

What happens after the trial?

After the 30-day trial, Stripe bills the plan you selected unless you cancel first. Operator continues at $299/month, Growth at $799/month, and Command is scoped directly for larger or multi-location teams.

When does billing start?

Monthly billing starts after the 30-day trial. Annual plans save about two months compared with paying monthly for the year. The 3-installment option is shown before checkout and includes the activation fee.

Do I need to add a card to start?

Yes. A card is required to activate the workspace and start the 30-day trial, but monthly plans do not charge today. The card lets Stripe handle billing only after the trial ends unless you cancel first.

What data does Specula scan?

Specula scans useful fields from connected systems or imports, including revenue, jobs, technicians, job type, estimate status, invoice status, callbacks, memberships, invoices, and payments when available.

Which plan should most contractors use?

Growth is the recommended value plan for most contractor teams because it includes accountability tracking, retention monitoring, technician visibility, and priority onboarding. Annual Growth is the strongest value if the team is ready to commit because it saves about two months compared with monthly billing.